Hey Prompt Entrepreneur,

This week we’re looking at an exciting opportunity I’m seeing for AI entrepreneurs right now : Starting a web design agency with AI.

The value you create here is as basic as it gets:

Small businesses need websites, but don't have the skills or time to build them themselves.

This is where you come in. With AI tools like ChatGPT and 10Web you can fulfil the customer need easily and at scale.

Here's a quick summary of the week:

1. Choose a niche like local service businesses.

2. Use AI tools to quickly mockup site designs and content. No coding needed.

3. Offer packages - Basic, Pro, Premium tiers. Focus on recurring revenue above all.

4. Outreach directly to niche businesses through emails, LinkedIn, Twitter. Offer a free audit.

5. Build the sites with AI web builders like 10Web. Fast and efficient.

6. Upsell clients on ongoing maintenance plans, content creation, marketing services.

There are minimal start up costs on this one - basically a computer, internet connection and your time. And even time required is low thanks to the new batch of web design tools. The heavy lifting is done by AI.

This week we’ll cover:

Part 1: Web design niche

Part 2: Finding web design clients

Part 3: Building sites

Part 4: Packaging your services

Part 5: Scaling your web design agency

Let’s get started:

Web design niche

Your ideal customer in web design:

• Has been in business for a long time but hasn't adapted to the digital age. Their business relies on word-of-mouth, referrals, and older advertising methods.

• Their customers are large companies, organizations, or wealthy individuals who pay high prices for services.

• Currently uses ineffective marketing materials - cheap business cards, dated brochures, yellow pages ads.

• Tried making a website themselves or hiring their nephew. The site is ugly, hard to navigate, not mobile-friendly.

• Has an established base of loyal customers but growth has stagnated.

• Has a lot of industry expertise and great service/product but outdated brand image.

We don’t want to be approaching companies who are up to date, tech savvy and already do digital marketing. We want old rich fuddy-duddy companies primarily.

Here’s a niche to start brainstorming:

List out industries that match these criteria:
Traditional
Affluent clients
Outdated marketing
Service or non ecom based products, not ecom based
Poor digital presence

Prompt Output:

To make this even more lucrative and old school add “B2B” into the prompt:

B2B (business to business) tends to be larger but a harder nut to crack into.

How do we know which of these niches to head into?

First up, if you have any experience or knowledge of a particular industry this will always help. You’ll know how to speak their language.

Second, take your whole list and in ChatGPT web mode ask for the average company revenue for companies in each niche. Ask for a general revenue range estimates otherwise ChatGPT will not be able to give specific answers:

Third, use ChatGPT in web mode and ask “who are the top web design agency in [niche]” and check their sites. If both the agency site and their client portfolio sites look old fashioned, especially on mobile phones, that’s gap for you.

Fourth, perform keyword research on terms like “web design agency [niche] using Google Ads or a premium keyword tool to check both volume and competition. If you don’t have access you can get this work done cheaply on Fiverr.

These are quick and dirty checks you can perform but in general I’d say you cannot be certain until we begin outreach.

In the next part we’ll be testing outreach receptiveness before committing to building in a certain niche. We’ll lock down demand first and then work on supplying it.

For now just keep a shortlist of lucrative niches.

Premium Prompt - Directories

Pulling it together

Now that you have a list of potential niches we’re going to start outreach to test the market demand. We’ll cover that in the next Part, keeping nice and lean.

Staying lean lets us plan and build without any expenses. And also means when we’re ready to launch we’ll have a much higher chance of success.

A reminder of what we’re covering this week :

Part 1: Web design niche

Part 2: Finding web design clients

Part 3: Building sites

Part 4: Packaging your services

Part 5: Scaling your web design agency

See you tomorrow Prompt Entrepreneur!

Until then, keep PROMPTING!

Kyle

Follow me on X (Twitter).