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Hey Prompt Entrepreneur,

We’re a third of the way through the year already. It’s a good time to look at how you are doing on your goals.

My big one this year is “being known”.

Not celebrity per se - gross, eww. But being known within a certain industry. And being able to leverage being known for my business.

In early 2023 I wound down my digital marketing agency in order to focus fully on AI entrepreneurship.

Prior to this I’d spent 15+ years skulking in the shadows. I’d be a marketing consultant managing millions in advertising budget. Advising and doing the backend work for big names.

I was always “behind the camera” - building, implementing, advising, strategising.

I was never “in front of the camera”. In the limelight as the focus of attention.

Mainly because I’m an introverted, chubby Brit who can’t say his Rs properly!

Who also had imposter syndrome and a general lack of confidence. If you asked my family and friends they’d even confirm that I’m never in photos - I hide when a camera comes out!

But I knew that to fully control my future I had to come out from backstage.

Over the last 9 months I’ve built an audience of:

• 60,000+ Tiktok followers

• 15,000+ Twitter followers

• 13,000+ LinkedIn connections

• 50,000+ subscribers

It all adds up to an audience size of 150,000+ people.

Reading, watching, consuming my content.

It’s honestly pretty wild.

Now these are in no way BIG numbers. They aren’t the millions that influencers or celebrities deal in. Nowhere near.

Instead it’s 150,000+ people who I know are interested in learning about AI entrepreneurship.

And this 150,000+ drives my business via product sales, coaching, workshops and more. It’s allowed me to travel to Geneva and Amsterdam in the last few months to teach and get 2 invites to go and talk in Vegas.

This is the power of being known and having an audience. Not for vanity. But for driving your business and opening doors.

On top of this the content itself drives revenue.

I had a post kick off this week on Tiktok that yesterday directly paid me £125/$156 and is still (very much!) growing - probably $500-1000 on revenue from that one video.

Do that consistently and that is literally a salary. Mad.

For context that video is 1 minute long. And took me 10 minutes to film, edit and publish. I say this not to brag but to underline how powerful having an audience is.

It’s a 1-2 punch of being the engine that drives your business and get direct payment for the content itself. And it all builds together.

Why am I telling you all this. Well, I’m excited about it! In 9 months me, an introvert who can’t pronounce his Rs properly has built this audience foundation for a business.

And now I want to show you how to as well.

Two ways:

1. Next week’s Playbook

2. A 30 Day Cohort

The focus of next week’s Playbook will be a blow by blow of how to get started building an Audience. Free subs will get the first Part come Monday and the option to grab it for £10 later.

Premium subs will get all 5 Parts next week as always.

I’m also (people keep asking me for it!) doing a 30 day cohort.

Basically I’ll be taking a small group of people through the process of getting start building an audience. If this excites you there is a waitlist here.

Fair warning. This is not for everyone. There’s a short application to make sure that this will work for you and for me.

The reason for this is that it’s a community cohort and we need the right mix of people! We’ll be working together, growing together. So there needs to be fit!

So the first stage is popping your email into the waitlist!

OK onto the Playbooks!

Keep prompting,

Kyle

Follow me on X/Twitter or TikTok.