Roundup: Expert Guide Marketing

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Hey Prompt Entrepreneur,

First up I wanted to share this video from this week with you:

@iamkylebalmer

Is this a stupid idea? AI and automation consultants is a big new business. Iā€™m toying with the idea of putting together a course/commun... See more

Iā€™m working on a new idea - basically teaching you guys how to become an AI expert.

Right now businesses need consultation, advisory and implementation services. They need AI Experts. Stat!

I want to help you:

  • build an AI consultancy business from scratch

  • become a known AI expert in your industry niche

  • grow a client base for retainers and implementation contracts.

Itā€™ll also be valuable for people in job. You can become the ā€œinternalā€ AI expert at your company. An intrapreneur.

Iā€™m thinking this has multiple pillars:

  • education: upgrade your AI for business skills (via this newsletter, Playbooks, courses, resources etc)

  • guest speakers

  • mini-courses

  • a community to share our journeys

  • a job board/directory to secure clients

Importantly I want to build this with AI experts. Giving a platform to other AI builders, experts, teachers and more. People like you.

For clarity: this would be separate to my workshop cohort. Iā€™ve launched my AI Workshop Kit to go and provide companies specifically with workshops, charging $1000+/hour. Itā€™s a very specific licensing offer. And thatā€™s going great - within 3 weeks 4 of our students have secured workshops. Woot! (FYI cohort 2 launching August/September - applications open now and weā€™ll process them in August- link)

What Iā€™m thinking with the AI Expert Consultant programme is wider and more general - itā€™s not specifically workshops or licensing my IP. It will work really well alongside workshop material licensing. Itā€™s separate and additive.

Right now itā€™s super early days. I do not know what this AI Expert Community looks like yet.

For that I need your help! I want to make this for you. What I think i valuable wonā€™t necessarily be what you think is valuable. And thatā€™s what is important!

Iā€™ve put together a waitlist + quick survey to start collecting feedback on what you want this to be.

If you think this sounds cool and want to be part of shaping it up then the survey is here AI Expert Community. Thatā€™ll also put you on a waitlist so youā€™ll be first to hear when we open up. Plus weā€™ll add some ā€œthank youā€œ gifts for anyone who provides feedback and ideas.

The form again is here.

OK onto other things. Itā€™s finally Summer. Even here in the UK!

I am (shock horror) taking a short break. Iā€™m off to Montenegro next week.

Iā€™m cutting work down to just the cohort students. We'll still have our live session next week - Iā€™ll just have a nicer backdrop this time!

In terms of the newsletter there will be issues as usual next week 8th-13th but no issues the week after. I hope youā€™ll forgive me this break!

After that weā€™ll be back to scheduled programming on the 22nd.

Now for your Playbook from last week:

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Buy this weekā€™s AI Business Playbook or Upgrade

What is this? Iā€™ve turned this weeks premium emails into an AI Business Playbook. If you want to get future playbooks for free, upgrade to premium annual pass or premium lifetime pass. Alternatively you can buy them every Saturday.

šŸ§­ Expert Guide Marketing | AI Business Playbook

In this playbook weā€™re going to flex our expertise.

Weā€™re covering how to create expert-level guides to educate your prospects and make them customers.

Youā€™ve probably heard the saying ā€œthose who canā€™t do, teachā€.

Pretty damn offensive to teachers if you ask me.

Itā€™s a reference to ā€œThose who can, do; those who canā€™t, teachā€ from a George Bernard Shaw play, which is actually a (deliberate) misquote of Aristotle.

The OG saying is:

ā€œThose who can, do. Those who understand, teachā€

Much better Iā€™m sure youā€™ll agree!

One of my personal heroes Richard Feynman took it a step further with:

ā€œIf you want to master something, teach it. The more you teach, the better you learn. Teaching is a powerful tool to learning.ā€

The best way to know youā€™ve absolutely mastered a subject is to be able to teach other people about it.

And this has powerful ramifications when it comes to marketing to an audience.

Weā€™ll cover:

  • Part 1: Why teach?

  • Part 2: Breaking down complex topics

  • Part 3: Written guides

  • Part 4: Video tutorials

  • Part 5: Course compilations

It's all in my latest AI Business Playbook.

Get it now.

This playbook is hosted in Notion, which lets you easily : take notes, copy prompts fast, duplicate and keep as your own, past your ChatGPT results and save as PDF.

Now includes : summary sections and mind-map!

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Keep prompting,

Kyle

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