- Prompt Entrepreneur by Kyle Balmer
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- Roundup: š Entrepreneurial Resilience
Roundup: š Entrepreneurial Resilience
Hey Prompt Entrepreneur,
I managed to take a holiday this week for my bday.
First for a while and coming back all cylinders firing next week.
Part of my holiday was sketching up something exciting.
A lot of people have been asking me about how to grow their audience like I have.
In the last 6 months or so Iāve built:
50,000 subscribers
40,000 TikTok fans
13,000 X followers
A private community of 800+
This audience has allowed me to build a business.
I both teach and use a framework called BATON to build my ventures
BATON stands for Business, Audience, Tribe, Offer, Network.
Business is the idea. The niche. The market. Working out what value you actually want to give the world.
Audience is getting that audience in front of people. Which has been my focus for 6+ months and has led to the audiences above.
Itās easier (not easy!) for me to deploy new products and services BECAUSE I have an audience.
For instance when I launch a new course I know I will make a certain minimum amount of cash. Itās predictable because of the audience.
This got me thinking that I need to help you build an audience. Because with an audience everything else in business becomes easier.
If you are āknownā people seek you out.
And when you hop on a call with them the sale is 90% done. Theyāve seen your stuff and trust your ability. Finalising the sale is easy.
Yesterday for example someone asked me if I can come a do a lunch session at their office in London.
I said sure - itās $1500-2000 for the hour, depending on how many people.
They didnāt blink. They just said great letās work out a date.
This is someone I didnāt have to sell to. I didnāt have to reach out to and chase. I didnāt have to prove my worth. They just asked me how much.
I say this not to brag but to (hopefully) open your eyes to the power of being known in your industry.
This applies in B2B niches on LinkedIn all the way through fun consumer products on TikTok. Being known gives you an unfair advantage and makes the rest of your business much easier.
Iāve written a fair amount on these topics before:
Personal brand
Content marketing
Video content
Social media marketing
But right now itās all a bit of a hotchpotch.
So over this holiday Iāve sketched out a proper step by step course on how to become known and how to build an audience.
Iām aiming to have it ready in April.
Hereās a Q then. Is this something youād be interested in?
Iām not going to poll that because itās unhelpful information (more on this in the course! lol).
Instead Iāll ask something actionable and valuable:
What is a fair price for this course?The Creator academy will have 6 modules with video/text, chat support, check ins with our team for accountability. It will guide you step by step through how to build your audience used tried and tested methods and leveraging AI for speed. |
This will help me work out the right level to prepare the course at. So think about how much building an audience would be worth to you and your business.
Ok letās move on to the summary of the week.
First up though. Todayās issue sponsored by:
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Until then, keep PROMPTING!
Kyle
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