- Prompt Entrepreneur by Kyle Balmer
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- Prompt Playbook: Playbook Service Builder PART 1
Prompt Playbook: Playbook Service Builder PART 1
Prompt Playbook: Playbook Service Builder
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Hey Prompt Entrepreneur,
I have a problem. When I get excited about something, I go all in. And I mean ALL in. Want proof? I've written over 70 different Playbooks on AI entrepreneurship now,.
Each one a complete, actionable project for building some aspect of an AI-powered business. My enthusiasm got a bit out of hand, you might say…
Last I wrote 365,000 words - 1,000 words a day, every day.
Half the Bible.
For those who subscribe you get this drip-fed every week.
But there’s also the Playbook Vault which has ALL of the Playbooks.
Here’s the thing. Each of these playbooks isn't just a project guide. Most of them can become entire businesses in themselves.
This Playbook is about that conversion - taking these proven frameworks and flipping them into real, profitable businesses. If you're just getting started, these can become your starter services to get cash flowing ASAP. If you're already operating a business, these are additional services you can add to your repertoire.
Let's get started:
Summary
Conversion factor
Taking playbooks and turning them into business offers
Starting small and focused
Validating through real deployment
Launching your service
The Power of Restriction
When I first started offering AI workshops, I tried to be everything to everyone. "I'll help companies with their complete AI transformation! Strategy, implementation, training, custom tool development, process optimisation..." You name it, I was offering it.
The result? Confusion. Overwhelm. Stress. And not many sales.
Then I stripped it back to basics: "I'll run a 60-minute AI workshop for your business team. $1000 for the hour."
That's it. Simple. Clear. Easy to understand, sell, and deliver.
The sales started flowing. The testimonials started coming in. And you know what happened next? Clients started asking for more. I expanded out once I had the basics on lock.
I had to try to not visualise the whole “empire” in my head. The scaling plan, the team I’d need and the different international markets we’d hit. All of that is fun but doesn’t help you just get started!
The Magic of One Service
This same principle applies to every Playbook service you might create. Take the Newsletter Growth Playbook. Most people would try to offer a complete done-for-you solution: "I'll handle all your email marketing, content creation, list building, and automation." All the bells and whistles.
Instead, start with: "I'll set up your business newsletter system in beehiiv and get your first 100 subscribers. $1500." Bish bash bosh done.
Or the Social Media Playbook. Don't jump in with "full-service social media management, strategy, and paid advertising." Start with: "I'll set up your TikTok content automation systems and get your first 1000 followers."
We're doing ONE thing exceptionally well. Then letting the rest flow naturally.
And each Playbook is ONE thing that you can flip into a service.
Why This Works
Think about it from a client's perspective. When they hear a focused offer, they instantly understand what they're getting. There's no confusion about deliverables. No scope creep. Just clear value and clear results.
This clarity makes it easier to sell. Easier to deliver. And much easier to systematise. You can focus on perfecting one process instead of juggling twenty.
This is something I wish I had known a LOT earlier in business. Don’t try to be all things to all people. Only burnout that ways lies!
Choosing Your Path
Now, look at the Playbooks in the Vault (or your past newsletter issues if you don’t have Premium).
Here’s a list for ease! Deep breath:
💻 Start an Affiliate Marketing Blog with AI
🗞️ Start an Email Newsletter Business with AI
▶️ Course Creation using AI
📚 Kindle Direct Publishing with AI
𝕏 X (Twitter) Growth with ChatGPT
💼 LinkedIn Growth with ChatGPT
🔎 Search Engine Optimisation with AI
💵 $100m Dollar Offers
⌨️ Prompt Engineering 101
📦 Building Digital Products with AI
👨💻 Building Online Services with AI
💡 Nailing your Business Niche with AI
🤝 Building a Membership Community with AI
▶️ Create Video Content with AI
✍️ Content Repurposing for Writers with AI
👩💻 Freelancing with AI
🖥️ Web Design Agency with AI
🏧 Social Media Marketing Agency with AI
📝 Long Form Content with AI
🏧 Raising cash with AI
⚙️ Building an AI Team using AI
📊 Personal productivity with AI
💰 Starting an Online Business using AI
⭐ Social Proof to Supercharge Sales using AI
📈 Get Paid to Grow on X/Twitter using AI
📱 Getting Started with Short Form Video using AI
📧 Newsletter Growth Masterplan using AI
🎯 Getting Started using AI in Business
📣 Become a Content Marketing Machine using AI
™️ Personal Branding in the Age of AI
🐉 Entrepreneurial Resilience
🏢 AI and the Future of Work
❓ Q&A Content Marketing
🔴 Live Video
💸 Starting a Business with no Money
👨🏫👩🏫 Profitable Workshops
🔥 Start a Creator Business
👋 Writing a Welcome Sequence
♻️ Reddit Method Content Marketing
🚀 How to Build an Audience
🧲 How to Create Lead Magnets
🧪 Cohort Momentum Method
🏢 AI training for Businesses
🔻 Sales Funnels 101
📱 Tiktokification of Social Media
💚 Authentic Selling
⚖️ Building an AI Power Team
🧭 Expert Guide Marketing
🔺 Maslow's Hierarchy
💡 Become an AI Expert
🧱 Business Fundamentals
🧲 Audience Fundamentals
🤟 Tribe Fundamentals
💲 Offer Fundamentals
🚀 Network and Scaling Fundamentals
✒️ AI Writing Workflow
🙌 Defeating Imposter Syndrome
🤩 Building your AI Expert Brand
⚙️ Building Powerful AI Assistants with Claude Projects
🚀 Launch Social Media Strategy
📱 Building Profitable AI Apps
📕 AI Entrepreneurship 101
📱 LinkedIn Short Video
⚙️ Social Media Automation with AI
📅 Sales Webinars
♻️ Blueprint Prompts
💼 Legal Assistant
🔧 AI Tool Ideas
🏗️ AI App Building
🧪 AI App Launch Preparation
🚀 AI App Launch
🪜 Levels of AI
🧠 First Steps in AI Consulting
🤩 Becoming an AI Key Person of Influence
🧲 Lead Magnet Stacking
🔍 SEO Micro Tools
Woowee that’s a lot. Not sure how we haven’t run out of emojis. Going to have to get more and more obscure! It’s your time to shine “Blues Brother man levitating” emoji: 🕴️
Each of these can be converted into a service for clients. Each deals with a problem that businesses and individuals have that you can help them with.
Which one makes your eyes light up? Which one makes you think "I could do that!"?
Trust that instinct. If you're drawn to the newsletter playbook, it's probably because you already understand email marketing. You've run newsletters yourself. You see the value in email lists. You actually enjoy this stuff!
Don't overthink it. Your perfect playbook service needs four things:
You can do it yourself first
You'd enjoy doing it for others
It has clear, measurable results
You can explain it in one sentence
If you can't hit all four, keep looking. There are plenty of Playbooks to choose from.
For now just choose one to roll with - we can also try another later so don’t get hung up! Also, once you’ve done this process once it’ll become much easier to do it again.
What's Next?
Over the next four Parts, we're going to build this out step by step:
Part 2: Deploying It Yourself We'll dive into implementing the playbook for your own business first. You'll learn how to document everything and build your first case study.
Part 3: Creating Your Offer This is where we turn the playbook into a clear service offer. We'll use AI to help craft your packages, pricing, and sales materials.
Part 4: Building Your Service SOP You'll learn how to create systematic delivery processes that ensure consistent results for every client.
Part 5: Launch and Partnership Finally, we'll cover finding your first clients, validating your service, and potential partnership opportunities for distribution.
Keep Prompting,
Kyle
P.S. Want to know which playbook service I'd pick if starting over? I’m sorta biased but it would be AI Workshops! One focused service that delivers clear value in 60 minutes, charging $1000/hour plus. My personal record is $4000 for an hour session (+ flights, hotel etc). Which then opens up consulting work? Lovely. But that's just me - your perfect playbook might be completely different. Trust your gut and pick something that excites you!


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