- Prompt Entrepreneur by Kyle Balmer
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- Prompt Playbook: Become a Content Marketing Machine PART 1
Prompt Playbook: Become a Content Marketing Machine PART 1
Prompt Playbook: Become a Content Marketing Machine
Hey Prompt Entrepreneur,
If you follow me on social youāll probably notice I put out lot of content each week.
And thatās on top of the 1000-1500 word newsletters that Iām writing daily.
This week I want to show you some of the systems and techniques I used to produce helpful content en-masse.
The basic shape of the week will be:
mass content idea generation (today)
creating blog posts
breaking posts into social media
video to go alongside
imagery based on the post
It all ties together.
One idea will lead to a long blog, multiple social posts, a video and images. All tied together, all aligned.
The focus will be very much on authentic personal brand - based on you. Low production requirements. Value over style.
This is the way to win in the creator economy.
Weāll cover:
Part 1: Never ending story
Part 2: First go long
Part 3: Break it down
Part 4: Video overlay
Part 5: Getting arty
Weāll get rolling right after this word from our sponsor.
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Letās get started:
Never-ending story
First up we need to eliminate writerās block. Sitting down and thinking āwhat shall I createā is a thing of the past.
Iām going to give you a prompt that can generate obscene amounts of ideas.
Will they all be good? Nope! Youāll need to select the best and tweak from there. But youāll have a lot to work from!
This prompt is based of Dickie Bushās content matrix. I recommend you go and learn anything and everything you can from him by the way. Heās one of the good ones. His blog + newsletter are the place to start.
Hereās the prompt:
Act as an expert content strategist and writer.
My audience is [audience details]
Their common problems are [list problems]
My business helps the audience to [how you solve problems]
Help me create a content matrix.
X axis = content types: Actionable How-To, Inspirational Advice, Example Breakdown, Contrarian take, Unique Observation, Present vs. Past, Listicle, Social proof about myself, Lessons learned, Benefits, Reasons Why, Common Mistakes
All relate to the topics in the Y Axis.
The Y axis contains my topics:
Generate a list of topics based on my audience, audience problems and how my business helps.
Generate the full context matrix, giving headlines in each cell. Make sure the content types are on the X axis and my topics in the Y axis.
Fill in the specifics of your business. I used the following for this example:
My audience is people starting their first business
Their common problems are what niche, no money, no time, stuck in 9-5, not sure first steps.
My business helps the audience to start a business by leveraging AI tools like chatgpt
First the prompt generates a list of Topics:
Then it takes the topics and the content types and creates a huge amount of potential content for us:
This is just a snippet of the whole because there are 10 topics and 12 content types for a total of 120 cells.
Thatās 120 things you can talk about right there. No more āI donāt have any ideasā.
Copy/paste these ideas into Excel or Notion or your tool of choice.
Weāll be using them in the next Part to generate posts.
FYI if you use ChatGPT Plus ask it for a CSV file and itāll give you a downloadable version. Cool huh?
An additional powerful method here is to link each of these content ideas to something thatās already popular - a news article, popular social media post or quotation for example.
For this we donāt use ChatGPT..
Pulling it together
In this Part weāve looked at how to how infinite content ideas.
Writerās block is no more. So no more excuses!
In the next Part weāll build the foundation - the long form post.
Hereās a reminder of the week:
Part 1: Never ending story
Part 2: First go long
Part 3: Break it down
Part 4: Video overlay
Part 5: Getting arty
Keep prompting,
Kyle
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